Скачать книгу - The Wallet of Kai Lung

Praise for EconAmerica «If you live in the real world, this book is a must-read. It is packed withusable insights into the future, the global economy, and what you and yourcompany need to know to be competitive now and in the future. Jeff Thredgold makes the dismal science a fun adventure to prepare you for not only what is coming, but how to take advantage of the great opportunities ahead.» –Terry L. Brocksyndicated columnist, marketing coach, www.TerryBrock.com «In this insightful and practical book, Jeff Thredgold proves that 'interesting economist' isn't an oxymoron. Jeff takes the mystery out of economics and makes it easy to understand. If you want to know what's really going on in the American economy and the impact it has on your quality of living, read this book.» –Mark Sanbornspeaker and bestselling author of The Fred Factor andYou Don't Need a Title to Be a Leader «With all the economic gloom and doom thrust upon us by the mediaand politicians, through econAmerica, Jeff Thredgold is a fresh breath ofeconomic hope–something that we all so desperately need today.» –Ed RigsbeePresident of Rigsbee Research and author of PartnerShift «This account of history, economic data, and humanbehavior makes a compelling statement about how the Americaneconomy will prevail as globalization evolves.» –Hazel J. PankeyDirector, Conference Programs, Industrial Asset Management Council «You continue to amaze us with your outstanding ability to present economic information in terms that everyone can understand, while also making it extremely interesting.» –JOE BELEW President, Consumer Bankers Association

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a «Nation of Nations.» So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive – Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a «sutradaar» telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the «computerji» he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where «and» trumps «or.» Against the cliche «change is the only constant,» he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym