Скачать книгу - Stealth Communications

Communications Данная часть книги посвящена по традиции тому, что называется глобализация бизнеса. Я говорю очень простыми словами, чтобы показать, что человек остается человеком вне зависимости от того, как много он знает или как много миллиардеров он видел в своей жизни.

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.

Get the communication skills you need for career success with this unique book. Preparing you for exams and beyond, the valuable content delves into the issues that you’ll face in corporate, retail, and remote support environments. The book offers more than fifty scenarios depicting typical workplace situations, possible responses-and appropriate solutions to guide you. With this approach, you’ll gain valuable insight into becoming a team player and learn strategies to communicate more effectively with coworkers and customers.

An investment approach that unlocks the secret of market patterns Based on over forty years of combined author experience as portfolio managers and financial advisors, Divorcing the Dow presents a timely framework for understanding and investing in market cycles. Authors Jim Troup and Sharon Michalsky believe that the Dow Jones Industrial Average is no longer a relevant indicator of market performance; in fact, they feel that watching the Dow may actually obscure indications that the financial markets are poised to experience a boom that dwarfs anything seen before. Based on in-depth research and field-tested in their own successful management of millions of dollars in personal and corporate assets, Divorcing the Dow introduces investors to a revolutionary paradigm for assessing the markets and making investment decisions. Troup and Michalsky's approach focuses on analyzing patterns of productivity as a way to anticipate market cycles and investment potential-and with this book they've outlined how investors can begin to recognize these patterns themselves. Divorcing the Dow provides investors with a new framework for thinking about financial markets and gives readers specific investment techniques to anticipate the market's direction and identify companies poised for sustained productivity and long-term growth. Jim Troup (Sarasota, FL) is First Vice President, Financial Consultant, Portfolio Manager, and Corporate Client Group Director at Smith Barney. A twenty-four-year finance veteran, Troup has worked with leading investment firms including E.F. Hutton and Merrill Lynch, and lectures extensively on portfolio management and asset allocation. SHARON MICHALSKY is First Vice President, Financial Consultant, Portfolio Manager, Corporate Client Group Director at Smith Barney, where she began her career nineteen years ago. She has attended The Wharton School and is the guest speaker at many professional forums where she lectures on investment methodology and portfolio management.