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Книга предназначена для самостоятельного изучения и применения на практике цифровых сигнальных процессоров DSР (Digital Signal Processor). На примере популярной микросхемы АDSP2181 фирмы Аnalog Devices рассмотрены устройство, архитектура и технические характеристики цифрового сигнального процессора. Приведено описание вычислительных блоков процессора, средств разработки программного обеспечения, языка программирования и системы команд процессора. Разработанные автором книги практические схемы с применением сигнального процессора, исходные тексты программ и схемы вспомогательных устройств, полезных при отладке программ для процессора помогут получить необходимые практические навыки, с помощью которых читатель легко освоит другие типы сигнальных процессоров. На прилагаемом к книге диске находятся исходные тексты и исполняемые файлы программ, а так же некоторые полезные утилиты и средства разработки программного обеспечения для сигнальных процессоров. Для специалистов в области разработки цифровой электронной аппаратуры, будет полезна студентам и аспирантам.

Games become more popular than cinema, it is a trend worldwide. The annual turnover in gaming industry already exceeded 15 billion dollars, and it still grows every year. The author proposed several types of logical gaming devices, including the type combinable with a ball-pen. As preliminarily estimated, such gaming devices might be used with 10—25% of ball-pens produced worldwide, and they might be demanded for both on national and international markets.

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship «gene,» explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea work?and how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business world?now it's your turn!