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The seminal work on mutual funds investing is now a Wiley Investment Classic Certain books have redefined the way we view the world of finance and investing—books that should be on every investor’s shelf. Bogle On Mutual Funds—the definitive work on mutual fund investing by one of finance’s great luminaries—is just such a work, and has been added to the catalog of Wiley’s Investment Classic collection. Updated with a new introduction by expert John Bogle, this comprehensive book provides investors with the wisdom of the pioneer of mutual funds to help you identify and execute the ideal mutual fund investment choices for your portfolio. The former Vanguard Chief Executive, Bogle has long been mutual funds' most outspoken critic; in this classic book, he provides guidance on what you should and shouldn't believe when it comes to mutual funds, along with the story of persistence and perseverance that led to this seminal work. You'll learn the differences between common stock, bond, money market, and balanced funds, and why a passively managed «index» fund is a smarter investment than a fund managed by someone making weighted bets on individual securities, sectors, and the economy. Bogle reveals the truth behind the advertising, the mediocre performance, and selfishness, and highlights the common mistakes many investors make. Consider the risks and rewards of investing in mutual funds Learn how to choose between the four basic types of funds Choose the lower-cost, more reliable investment structure See through misleading advertising, and watch out for pitfalls Take a look into this timeless classic and let Bogle On Mutual Funds show you how to invest in mutual funds the right way, with the expert perspective of an industry leader.

How to apply digital writing skills effectively in the classroom, from the prestigious National Writing Project As many teachers know, students may be adept at text messaging and communicating online but do not know how to craft a basic essay. In the classroom, students are increasingly required to create web-based or multi-media productions that also include writing. Since writing in and for the online realm often defies standard writing conventions, this book defines digital writing and examines how best to integrate new technologies into writing instruction. Shows how to integrate new technologies into classroom lessons Addresses the proliferation of writing in the digital age Offers a guide for improving students' online writing skills The book is an important manual for understanding this new frontier of writing for teachers, school leaders, university faculty, and teacher educators.

A forward-thinking approach to addressing corporate security challenges after 9/11 The Sentinel CEO takes a proactive look-from the perspective of top executives-at the ways business has changed since 9/11. Filled with in-depth interviews with America's leading CEOs, security experts, public officials, and academics, this essential tool underscores how a business's core values can help it address and recover from unforeseen threats. A revealing examination of the subtle and profound ways in which American business has changed, The Sentinel CEO explores a variety of risks facing businesses of all sizes that operate in a global environment. This important book includes timely discussion of growing anti-American sentiments worldwide, the avian flu, and the impact of tougher immigration enforcement on the talent pool in the United States.

The Wall Street Waltz Introducing the new Fisher Investment SeriesComprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher, this series offers essential insights into the worlds of investing and finance. «Any investor who fails to read and heed Ken Fisher's book will have only himself (or herself) to blame if he loses his shirt in the market. Using simple words and dramatic charts, Fisher packs a whole financial education into one neat package.» James W. Michaels, Editor Emeritus and Group Vice President-Editorial, Forbes, Inc. «Ken's book vividly presents a complete picture of the stock market's history-a vital tool for the savvy investor.» Charles R. Schwab, founder, Chairman, and CEO, The Charles Schwab Corporation «If a picture is worth a thousand words, then these charts could be worth your life savings.» William E. Donoghue, Chairman, W. E. Donoghue Co., Inc. «Ken Fisher's clear, insightful analysis makes this a compelling book. For information and entertainment, this is a book to turn to again, and again, and again.» David Dreman, founder, Chairman, and CIO, Dreman Value Management, LLC

A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside: «You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be.» «The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources.» «Use more debt than your competition or get out of the business.» «When information flows freely, reputation, more than reciprocity,becomes the basis for trust.» «As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation.» «When brands become business systems, brand management becomes far too important to leave to the marketing department.» «The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra.» «Most of our organizations today derive from a model whose original purpose was to control creativity.» «Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities.» «IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations.»