Скачать книгу - Setting Priorities

How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential. Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy

Discover the easy path to taking brilliant and memorable photos The popularity of DSLR cameras remains on the rise, yet these digital cameras still present a challenge to novice photographers who lack a foundation in photography skills. This straightforward-but-friendly guide walks you through the 100 most common photos that amateur photographers like to include in their personal portfolios and offers specific advice on getting the correct exposure settings, composition, and lighting while sparing you the technical jargon. Seasoned author and photographer Doug Sahlin includes more than 300 full-color photos on everything from family portraits and pets to nature and sporting events, all aimed at providing you with inspiration as you work to find your own individual style. Skips the technical jargon and shows you where to start for optimal exposure settings. Offers shortcuts, tips, and advice for setting the camera to make specific shots and making impromptu adjustments when needed Includes more than 300 full-color photos of people, nature, sports, events, and places that serve as example and inspiration Helps you get the best photographs from your DSLR while you work with movement in action photos, finicky lighting with fireworks or amusement parks at night, or distance, blur, and intricate details Walks you through troubleshooting the most common digital photography problems Digital SLR Settings & Shortcuts For Dummies delivers the starting point for getting the necessary settings so you can get great digital photos.

Praise for Free Cash Flow and Shareholder Yield «Free Cash Flow and Shareholder Yield provides a provocative solution to the profound paradigm shift now redefining valuation standards for markets around the globe. In commonsense terms, it defines how the investment community has begun the journey of shifting to the more dependable, robust metric of free cash flow.» —Rob Brown, Chief Investment Officer, Genworth Financial Asset Management, Inc. This graph tells a singularly compelling story of the changing order of the drivers of total equity returns. In Free Cash Flow and Shareholder Yield, you will learn how this story is the key to informed investing in an evolving global marketplace.

You could think of Setting Up LAMP as four books in one, but it's actually something much more valuable: a single volume that presents the open-source technologies known collectively as LAMP—Linux, Apache, MySQL, and PHP—as tightly dovetailed components of today's most affordable and effective platform for building dynamic web-based applications. Each technology has uses outside of this context, of course, but within it they form something greater than the sum of their parts. This book shows you how to take full advantage of this power, walking you through all the steps required to lay your Linux foundation, install and configure your Apache web server, and then begin using PHP to access content stored in MySQL. Here are a few of the specific topics you'll find covered inside: Installing and configuring qmail with support for IMAP, POP3, SMTP, virtual domains, spam filtering, and antivirus Managing system users and groups Configuring your network Creating a custom firewall script using IP tables Recognizing when a system is in distress Handling MySQL database replication Configuring virtual domains Writing a basic PHP script that integrates with MySQL If you're new to all of this, you'll quickly get to where you need to be to start developing and deploying the higher-level pieces of your web application. Even if you have experience with one or all of these technologies, this book—including its quick-start installation appendix—is a resource you'll want close by whenever you're setting up or fine-tuning your LAMP system.