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This comprehensive volume from Wiley's Global Dimensions of Business series explores the topic of international strategic management at an MBA or Executive Education level. Authored by an accomplished teacher who possesses a strong understanding of the market, this text offers clear frameworks coupled with lively, international case studies. Written by an experienced teacher possessing a strong research profile and a clear understanding of the market. Emphasizes organizational competences and provides a direct bridge to the strategy frameworks and concepts essential to MBA and Executive Education programs. Focuses on capabilities, capability-building and knowledge, and highlights the distinction between input and leveraging in terms of capabilities. Reviews additional opportunities for making performance gains in the international environment and the additional complexity involved in managing in a global – rather than domestic – environment. All chapters include sections on essential reading, student questions, summaries, case examples, and ‘key terms.’ Получить ссылку |
Social Capital and Strategy Effectiveness: An Empirical Study of Entrepreneurial Ventures in a Transition Economy
Автор: I. Manev
Год издания:
Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.
Сборник статей I межвузовской студенческой научно-практической конференции «Unbalanced Global Economy And Rising Risks»
Автор: Сборник статей
Год издания:
В сборнике представлены доклады, представленные на межвузовской студенческой научно-практической конференции МГУ «Unbalanced Global Economy and Rising Risks».
Creating global brand. 1
Автор: Maikl Sosnin
Год издания:
First part of the book. For any manager of any position from a general manager in regional companies or regional manager in international companies. Basic knowledge to understand how modern international business works.
Creating global brand. 2
Автор: Maikl Sosnin
Год издания:
2 part For any manager of any position from General manager in regional companies, Regional manager in international companies. Basic knowledge to understand how modern international business work.
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Стратегия и тактика анализа текста / The Strategy and Tactics of Text Analysis. Учебное пособие