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How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.


The Idea of God as Affected by Modern Knowledge The Idea of God as Affected by Modern Knowledge

Автор: Fiske John

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The Disaffected The Disaffected

Автор: Aaron Sullivan

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Elizabeth and Henry Drinker of Philadelphia were no friends of the American Revolution. Yet neither were they its enemies. The Drinkers were a merchant family who, being Quakers and pacifists, shunned commitments to both the Revolutionaries and the British. They strove to endure the war uninvolved and unscathed. They failed. In 1777, the war came to Philadelphia when the city was taken and occupied by the British army. Aaron Sullivan explores the British occupation of Philadelphia, chronicling the experiences of a group of people who were pursued, pressured, and at times persecuted, not because they chose the wrong side of the Revolution but because they tried not to choose a side at all. For these people, the war was neither a glorious cause to be won nor an unnatural rebellion to be suppressed, but a dangerous and costly calamity to be navigated with care. Both the Patriots and the British referred to this group as «the disaffected,» perceiving correctly that their defining feature was less loyalty to than a lack of support for either side in the dispute, and denounced them as opportunistic, apathetic, or even treasonous. Sullivan shows how Revolutionary authorities embraced desperate measures in their quest to secure their own legitimacy, suppressing speech, controlling commerce, and mandating military service. In 1778, without the Patriots firing a shot, the king's army abandoned Philadelphia and the perceived threat from neutrals began to decline—as did the coercive and intolerant practices of the Revolutionary regime. By highlighting the perspectives of those wearied by and withdrawn from the conflict, The Disaffected reveals the consequences of a Revolutionary ideology that assumed the nation's people to be a united and homogenous front.


Helping Children Affected by Parental Substance Abuse Helping Children Affected by Parental Substance Abuse

Автор: Tonia Caselman

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