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Первая книга по технологии product placement от российского автора. Ориентирована на современную практику, содержит многочисленные отечественные и зарубежные примеры. Вы будете удивлены широтой этого издания, которое рассказывает об эволюции PP, начиная с его использования в традиционных медиаресурсах и заканчивая product placement на космических станциях и в Антарктиде. Предложены профессиональные инструменты по выбору путей применения PP, психологической оценки восприятия и вовлеченности, управлению потребительским поведением и увеличению эффективности product placement через социальные стереотипы. Рассмотрены правовые и этические вопросы. Вступительная статья к изданию написана Мэри-Лу Галисиан – ведущим экспертом США в области product placement. Книга содержит цветные иллюстрации известных кинопроектов. Рекомендована специалистам по product placement, рекламе, маркетингу, связям с общественностью, преподавателям и студентам данных специальностей. Также будет интересна дизайнерам, психологам и социологам.

A detailed look at risk identification and value creation in private equity investment Equity Value Enhancement («EVE»): Governance, Risk, Relationships & Knowledge («GRRK») provides the information and tools practitioners and business owners need to work with the multitude of intangibles («GRRK») in equity investment decisions. The author engages readers with an insightful and brief claim: «Values are more than numbers.» He then provides support for just how important human capital is to the value creation paradox. He doesn't stop there because ideas without definitive actions don't promote transformation. He further challenges the reader with: «If you don't think outside of the box, you're doomed to live in the box.» A user-friendly manual chock full of vignettes, suggestions and pithy commentary EVE is a must read for owners, officers, boards and advisors to derive understanding of business value drivers. This book teaches the reader how to conduct more intangible asset due diligence as well as what decisions and behaviors impact value. With more effective methods of risk identification, measurement, management, and mitigation («IMMM»), trusted advisors and owners can establish a «working on the business» strategy to prioritize issues impacting a company's intangible assets – assets which almost inevitably create the largest component of value in flourishing companies. This focus also serves to reduce risk while leveraging human capital and operational effectiveness. This book challenges users of value enhancement and valuation services to demand greater intellectual rigor to best serve owners/investors of the United States' economic engine—the midmarket company. Therefore, readers are challenged to look beyond the common metrics and numbers. They are admonished to rely less on formulaic approaches and on software that can generate spurious opinions. The reader is called to action by the author, a US Marine Combat Officer veteran, to lead the change: «You burn the boats if you want to be sure you succeed taking the island.» Trillions of dollars of private equity are changing hands as Baby Boomer owners and investors seek greater liquidity and legacies while investors seek higher returns from direct investment in private companies. This book provides risk and human capital guidance removing some of the guesswork on valuation and value creation. Provide better evidence of value & equity discounts Identify and quantify risk and provide tools to manage it Inform better business management and investment decisions Create a more comprehensive valuation for equity investments Roadmap and strategy for enhancement of going concern value Governance, Risk and Compliance («GRC») management are hot topics in today's economic environment. The familiar financial metrics may not be providing adequate indications of value creation – the core principle of most shareholder investment expectation. To identify risk and work with it effectively, practitioners need an in-depth understanding of the forces at play. Equity Value Enhancement is a detailed, insightful guide for making better equity decisions. Finally, the author puts his passion front and center by offering the reader the opportunity to invest in the human capital this book addresses by encouraging support of military veteran's with combat PTSD so they may be productive citizens with the leadership and business skills provided by our country's «Greatest Generation.»

Praise for Happiness, Healing, Enhancement «Filled with good strategies based in research, compelling case material, and most importantly, practical advice, this book belongs in the library of everyone interested in what it means to live well. It provides not only ample food for thought, but for action.» —Christopher Peterson, Professor of Psychology, University of Michigan «If you are a therapist, a coach—or if you want to help yourself and others flourish—then this book is a must-read. It is an important theoretical and practical contribution to the field of positive psychology—and, in fact, to the field of psychology as a whole.» —Tal Ben-Shahar, author of Happier and The Pursuit of Perfect A practical guide to applying the principles of positive psychology in your mental health practice Edited by internationally recognized psychologist, author, and therapist trainer George Burns, Happiness, Healing, Enhancement: Your Casebook Collection for Applying Positive Psychology in Therapy provides thought-provoking yet realistic and practical contributions from practitioners of positive psychology from around the world who share how they have translated solid, positive psychology research into sound clinical practice. Organized to make searching for a particular diagnostic category or therapeutic outcome fast and easy, this guide features: Contributions from some of the world's foremost positive psychology clinicians, researchers, and teachers, including P. Alex Linley, Betty Alice Erickson, Robert Weis, Antonella Delle Fave, Richard G. Tedeschi, Robert Biswas-Diener, Michael D. Yapko, and Bill O'Hanlon Examples and strategies including a «Putting It into Practice» feature that illustrates how readers can immediately apply the therapeutic applications covered in each chapter Building on the proven benefits of the positive psychology movement, Happiness, Healing, Enhancement will teach you new skills that will strengthen your practice of therapy and equip your clients with the pathways to overcome challenging problems and live a full, satisfying life.

A proven framework to fill the gap between «knowing» and «doing» Training Reinforcement offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the «nice to know» file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies. Written by a former Olympic athlete and corporate training guru, this methodology works with human behavior rather than against it; you'll learn where traditional training methods fail, and how to fill those gaps with proven techniques that help training «stick.» There's a difference between «telling» and «teaching,» and that difference is reinforcement. Learned skills and behaviors cannot be truly effective until they are engrained, and they can only become engrained through use, encouragement, and measureable progress. This book provides a robust reinforcement framework that adds long-term value to any training program. Close the 5 Reinforcement Gaps and master the 3 Phases for results Create friction and direction while providing the perfect Push-Pull Follow the Reinforcement Flow to maintain consistency and effectiveness Create measureable behavior change by placing the participant central to the process Reinforcing training means more than simple repetition and reminders, and effective reinforcement requires a careful balance of independence and oversight. Training Reinforcement provides a ready-made blueprint with proven results, giving trainers and managers an invaluable resource for leading behavioral change.