Скачать книгу - Who Moved My BlackBerry?

If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago the bestselling business fable Who Moved My Cheese? offered its answer to this question: accept that change is inevitable and beyond your control, don’t waste your time wondering why things are the way they are, keep your head down and start looking for the cheese. But success in the areas of innovation, entrepreneurship, creativity, leadership, and business growth—as well as personal growth—depends on the ability to push the boundaries, reshape the environment, and play by a different set of rules: our own. With that in mind, Harvard Business School professor Deepak Malhotra offers a radically different answer to this question. Malhotra tells an inspiring story about three unique and adventurous mice—Max, Big, and Zed—who refuse to accept their reality as given. As we watch their lives unfold and intersect, we discover that instead of just blindly chasing after the cheese, each of us has the ability to escape the maze or even reconfigure it to our liking. In the face of established practices, traditional ideas, scarce resources, and the powerful demands or expectations of others, we often underestimate our ability to control our own destiny and overcome the constraints we face—or think we face. I Moved Your Cheese reminds us that we can create the new circumstances and realities we want, but first we must discard the often deeply ingrained notion that we are nothing more than mice in someone else’s maze. As Zed explains, “You see, Max, the problem is not that the mouse is in the maze, but that the maze is in the mouse.”

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.

The long-awaited BlackBerry Storm is here! Take advantage of all the cool things your new touch-screen BlackBerry can do with BlackBerry Storm For Dummies. Your BlackBerry Storm can help you organize your calendar, surf the Internet, and stay in constant contact. it even works like a modem for your laptop. BlackBerry Storm For Dummies shows you how to unlock all of the exciting capabilities of your BlackBerry Storm. You’ll discover how to: Customize your BlackBerry Storm, learn to navigate the touch screen, manage power consumption, and protect your device Set up your contacts, keep notes, synchronize lists with your desktop, and manage your calendar Keep in touch with e-mail, PIN-to-PIN and instant messaging, and phone calls Browse the Internet and keep track of key sites Play music and videos, take pictures or mini-movies, and tune in the news Activate Storm’s built-in GPS and use Google Maps or BlackBerry Map Synchronize your BlackBerry with your desktop so your data is consistent wherever you go Prepare your laptop to use your BlackBerry Storm as a modem Install and manage third-party applications Keep your personal information safe You’ll find tips for tapping and thumbing the touch screen, secrets for taking great photos and videos, and even fun games to play on your Storm. Whether you’re upgrading from an earlier model or you just got your first BlackBerry, BlackBerry Storm For Dummies helps you utilize everything this handy device has to offer.

Take your smartphone by storm and learn how to maximize its performance RIM's next generation release of the BlackBerry Storm features an updated touch screen keyboard and WiFi. It's also noticeably thinner, lighter, and faster! With this updated release comes new—and more complex—features. This easy-to-understand guide provides you with valuable information to unlock the full potential for this powerful handheld. Focused on the new and exciting features of the BlackBerry Storm, this book shows you how to use the touch screen, enter and maintain your contacts, manage your appointments and meetings, create and manage your To-Do lists, and much, much more. Introduces the new WiFi capabilities of the BlackBerry Storm Shows you how to get organized with your contacts, appointments, meetings, e-mail, and more Demonstrates how to sync up with your desktop Helps you find your way by using your BlackBerry Storm as a GPS device Provides instructions for taking great photos Learn to take full advantage of everything your new BlackBerry Storm has to offer!

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