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The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
Автор: John Lee
Год издания:
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.
Ограничение прав должника: новеллы законодательства и практика применения = The restriction of the rights of the debtor: the latest legislative changes and their implementation. Сборник материалов 6-й
Автор: Коллектив авторов
Год издания:
Издание представляет собой сборник докладов, которые были подготовлены известными учеными и практиками из России и иностранных государств для участия в 6-й Международной научно-практической конференции «Ограничение прав должника: новеллы законодательства и практика применения» (8–10 сентября 2015 года, г. Улан-Удэ, Республика Бурятия).
Для сотрудников Федеральной службы судебных приставов, студентов и аспирантов юридических вузов, практикующих юристов, всех интересующихся вопросами европейского гражданского процесса и исполнительного производства.
The edition is a collection of articles, which are prepared by well-known scientists and experts from Russia and foreign countries for participation in the 6th International scientific and practical conference “The restriction of the rights of the debtor: the latest legislative changes and their implementation” (8–10 September 2015, Ulan-Ude, Republic of Buryatia).
The book is prepared for employees of the Federal Bailiff Service, undergraduate and postgraduate students of law schools, legal practitioners, and for those who are interested in the issues of European civil procedure and enforcement proceedings.
Grievance
Автор: Marguerite Alexander
Год издания:
A moving novel about the relationships within families and between friends, told through the touching story of a young woman starting out on a new life in London, on a quest to escape the claustrophobia of her small hometown.Nora Doyle, a young Irish girl, has come to university in London. The promise of a loving and idyllic childhood was brutally cut short when she was forced to assume the responsibility of looking after her Downs syndrome brother while her parents, devastated by his birth, retreated into their collapsed lives. Only Nora gave her brother the love, care and attention he needed, but she had to endure the watchful eye of her bullying, dogmatic father and the resentment of her crushed, self-pitying mother.To escape the small-town claustrophobia of a Northern Ireland battered by political and religious divisions, Nora begins a new life in London. But instead of finding friends and caring adults to make up for her own lack of parental love and normal family life, she unwittingly becomes the obsession of her narcissistic lecturer and finds it hard to connect with her peers. Too late she realises that she can escape from her family, but her behaviour and relationships with those around her continue to be shaped by her upbringing.Written with sensitivity and a rare emotional insight, this is a richly woven story about how we make connections and what it is that severs them.
Latest from the Greatest, Vol. 1
Автор: Darrell Wayne
Год издания:
Grievances
Автор: Mark Ethridge
Год издания:
For more than twenty years, the murder of a thirteen-year-year-old boy during racial unrest in rural South Carolina has gone unpunished, unsolved, even uninvestigated. But that changes when Charlotte Times reporter Matt Harper sits down with a fellow who shows up in the newsroom, a guy with a grievance. As he struggles with his journalistic legacy, Harper comes to understand why the investigation must be pursued and why he must be the one to do it—despite the opposition of his publisher, violent threats from mysterious forces who do not want the story told, and the fact that his father is dying. Set in the rich scenery of a Savannah River town that time and justice have forgotten, Grievances is a story of newspapers, murder, and of redemption—for a small Southern town and for Matt Harper.
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