Скачать книгу - Scared Speechless

Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets. Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.

EVERYONE KNOWS THAT CHELSEA KNOT CAN'T KEEP A SECRETUntil now. Because the last secret she shared turned her into a social outcast–and nearly got someone killed. Now Chelsea has taken a vow of silence–to learn to keep her mouth shut, and to stop hurting anyone else. And if she thinks keeping secrets is hard, not speaking up when she's ignored, ridiculed, and even attacked is worse.But there's strength in silence, and in the new friends who are, shockingly, coming her way. People she never noticed before. A boy she might even fall for. If only her new friends can forgive what she's done. If only she can forgive herself. Praise for Hannah Harrington's debut novel, Saving June"Saving June is an incredible debut." Stephanie Kuehnert, author of Ballads of Suburbia «…tender, funny, and moving…» –Courtney Summers, author of Cracked Up to Be"…a fresh, fun and poignant book…" –Kody Keplinger, author of The DUFF

Passion Against All Odds… Roberta was looking for a fresh start – she wasn't looking for romance! But as soon as she arrived at Grant Adams's home in Toronto, she knew she was heading for trouble… As au pair to Grant's headstrong daughter, Roberta had a challenge to face – but coping with rebellious Emily was child's play compared to handling her devastatingly attractive father!For some reason, Grant resented Roberta. But when the sparks of anger turned to passion, life became complicated… . Roberta was scared to let herself fall in love with Grant, but the temptation was hard to resist!

An unexpected phone call from a frantic, estranged friend sent scientist Kate Murphy to a rural town in Georgia.But neither woman made the meeting. Kate's friend died mysteriously. And Kate herself was trapped in a horrific accident until rescued by Nolan Price, her friend's handsome boss. And the widowed single father might know more about secrets and lies than he was telling.Offered refuge in his house–which happened to be in the dark woods that so scared her friend–Kate sought the truth. But what she found would shock her–and her faith–to the core.

Libby McIssac is known for two things: catching bridal bouquets (her record's an even dozen) and having a way with words. Since the former isn't really something that looks good on a resume, it's helpful to have parlayed the latter into a new career as a political speechwriter.But just as she's making sure her boss looks as if she knows something about…well, anything, Libby's world is turned upside down.Enter a handsome British consultant–a bit on the cagey side, perhaps–who upsets the delicate chain of command around the office and somehow always gets what he wants. Including Libby?When a media leak of a big-time scandal sends everyone into a tailspin, Libby fears she may get caught in the cross fire. Cue the fake alliances, the secrets, the sex, the subterfuge, the hidden friendships: it's all there.Welcome to the world of politics, where perception is everything, nothing is as it seems and the last thing you want is to be left speechless.