Скачать книгу - Intimate Betrayal

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

The inside story of what really happened at Lehman Brothers and why it failed In The Devil's Casino: Friendship, Betrayal, and the High Stakes Games Played Inside Lehman Brothers, investigative writer and Vanity Fair contributing editor Vicky Ward takes readers inside Lehman's highly charged offices. What Ward uncovers is a much bigger story than Lehman losing at the risky game of collateralized debt obligations, swaps, and leverage. A can't put it down page turner that opens the world of Wall Street to view unlike any book since Bonfire of the Vanities, except that The Devil's Casino isn't fiction. Details what went on behind-the-scenes the weekend Lehman Brothers failed, as well as inside Lehman during the twenty years preceding it Describes the feudal culture that proved both Lehman's strength and its Achilles' heel Written by Vicky Ward, one of today's most connected business and finance writers On Wall Street, Lehman Brothers was cheekily known as «the cat with nine lives.» But as The Devil's Casino documents, this cat pushed its luck too far and died?the victim of men and women blinded by arrogance.

Psychologists talk about the crisis after 7 years of marriage, sexologists – about a break in relations after the first year, then – in the third or fourth year, when the novelty and freshness of erotic sensations leave, and the partner loses her former sexual attraction. However, the situation can be remedied, because two loving people are quite able to return the former passion in the relationship, introducing a new stream in them…

The Science of Intimate Relationships represents the first interdisciplinary approach to the latest scientific findings relating to human sexual relationships. Offers an unusual degree of integration across topics, which include intimate relationships in terms of both mind and body; bonding from infancy to adulthood; selecting mates; love; communication and interaction; sex; passion; relationship dissolution; and more Summarizes the links among human nature, culture, and intimate relationships Presents and integrates the latest findings in the fields of social psychology, evolutionary psychology, human sexuality, neuroscience and biology, developmental psychology, anthropology, and clinical psychology. Authored by four leading experts in the field Instructor materials are available at www.wiley.com/go/fletcher