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How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential. Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

This volume collects the finest essays from the second half of the Believer's decade-long (and counting) run. The Believer, the McSweeney's-published four-time nominee for the National Magazine Award, is beloved for tackling everything from pop culture to ancient literature with the same sagacity and wit, and this collection cements that reputation with pieces as wildly diverse as the magazine itself. Featured articles include Nick Hornby on his first job, Rebecca Taylor on her time acting in no-budget horror movies, Francisco Goldman on the failings of memoir in dealing with personal tragedy, Megan Abbott and Sara Gran on V.C. Andrews and the secret life of girls, and Brian T. Edwards on Western pop culture's influence on Iran. Read Harder collects some of the finest nonfiction writing published in America today, from the profound to the absurd, the crushing to the uplifting. As the Believer enters its second decade, Read Harder serves as both an essential primer for one of the finest, strangest magazines in the country, and an indispensable stand-alone volume.

All the talk of closing the achievement gap in schools obscures a more fundamental issue: do the grades we assign to students truly reflect the extent of their learning? In this lively and eye-opening book, educator Myron Dueck reveals how many of the assessment policies that teachers adopt can actually prove detrimental to student motivation and achievement and shows how we can tailor policies to address what really matters: student understanding of content. In sharing lessons, anecdotes, and cautionary tales from his own experiences revamping assessment procedures in the classroom, Dueck offers a variety of practical strategies for ensuring that grades measure what students know without punishing them for factors outside their control; critically examining the fairness and effectiveness of grading homework assignments; designing and distributing unit plans that make assessment criteria crystal-clear to students; creating a flexible and modular retesting system so that students can improve their scores on individual sections of important tests. Grading Smarter, Not Harder is brimming with reproducible forms, templates, and real-life examples of grading solutions developed to allow students every opportunity to demonstrate their learning. Written with abundant humor and heart, this book is a must-read for all teachers who want their grades to contribute to, rather than hinder, their students' success.