Скачать книгу - Seducing the Jackal

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

The sequel to THE BLACK JACKALS is set in the turmoil of the eastern Mediterranean in 1941, with the Brits struggling to hold their line in Greece against the powerful German and Italian forces.Peter Lamb and his men are halted in their retreat to England and forced to join the British forces holding the pass at Thermopylae. But their tough experiences in France have not prepared The Jackals for the savage hand to hand fighting through the mountains. Lamb’s limited knowledge of command leaves him unsure about how to organise the New Zealand and Greek partisan soldiers who are added to his troop.When they land in Crete, Lamb becomes suspicious of some of the civilians who, on fleeing from Greece, have taken cover with the Jackals. Yet he knows that facing the awesome German paratroopers for the first time, combined with the desperate battle to hold Crete at all costs, will force him to find a way to work alongside any support he is offered. His new troop will be made up of partisans, allied irregulars – including Evelyn Waugh – and Spanish volunteers.JACKALS’ REVENGE paints a brilliant picture of the turbulent theatre of war.

The start of a WWII series from Iain Gale, author of Alamein.A masterly portrayal of World War Two heroism, with vivid action and stirring personal journeys.A small team of soldiers, left behind to cover the British retreat, are ordered to blow the bridge as late as possible to stem the German tank pursuit. Although successful, the operation kills desperate refugees fleeing the scene. Who will be made to face the court-martial: the men carrying out the orders or their commanding officer?This is only the first of many dilemmas that Peter Lamb and his troop must face during the chaotic first months of World War Two. After becoming cut off from the rest of their regiment, and assigned a mission that takes them deep into France behind the fast-moving enemy lines, the cracks begin to appear.In these unexpected, tense circumstances, Lamb's men face internal struggles, taking their focus off both their French allies and the German enemy.Black Jackals shows how men react to the challenges of war, and gives a fresh and fascinating picture of the frontlines.