Скачать книгу - Kinetics of Chemical Reactions. Decoding Complexity



This second, extended and updated edition presents the current state of kinetics of chemical reactions, combining basic knowledge with results recently obtained at the frontier of science. Special attention is paid to the problem of the chemical reaction complexity with theoretical and methodological concepts illustrated throughout by numerous examples taken from heterogeneous catalysis combustion and enzyme processes. Of great interest to graduate students in both chemistry and chemical engineering.


Chemical observations on sugar Chemical observations on sugar

Автор: Edward Rigby

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Полный вариант заголовка: «Chemical observations on sugar / by Edward Rigby».


Chemical Secret Chemical Secret

Автор: Tim Vicary

Год издания: 

A level 3 Oxford Bookworms Library graded readers. Written for Learners of English by Tim Vicary. The job was too good. There had to be a problem – and there was. John Duncan was an honest man, but he needed money. He had children to look after. He was ready to do anything, and his bosses knew it. They gave him the job because he couldn’t say no; he couldn’t afford to be honest. And the job was like a poison inside him. It changed him and blinded him, so that he couldn’t see the real poison – until it was too late.


Mivar NETs and logical inference with the linear complexity Mivar NETs and logical inference with the linear complexity

Автор: Олег Варламов

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MIVAR: Transition from Productions to Bipartite Graphs MIVAR Nets and Practical Realization of Automated Constructor of Algorithms Handling More than Three Million Production Rules. The theoretical transition from the graphs of production systems to the bipartite graphs of the MIVAR nets is shown. Examples of the implementation of the MIVAR nets in the formalisms of matrixes and graphs are given. The linear computational complexity of algorithms for automated building of objects and rules of the MIVAR nets is theoretically proved. On the basis of the MIVAR nets the UDAV software complex is developed, handling more than 1.17 million objects and more than 3.5 million rules on ordinary computers. The results of experiments that confirm a linear computational complexity of the MIVAR method of information processing are given.


Decoding the New Consumer Mind. How and Why We Shop and Buy Decoding the New Consumer Mind. How and Why We Shop and Buy

Автор: Kit Yarrow

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Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.


A Wealth of Common Sense. Why Simplicity Trumps Complexity in Any Investment Plan A Wealth of Common Sense. Why Simplicity Trumps Complexity in Any Investment Plan

Автор: Ben Carlson

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A simple guide to a smarter strategy for the individual investor A Wealth of Common Sense sheds a refreshing light on investing, and shows you how a simplicity-based framework can lead to better investment decisions. The financial market is a complex system, but that doesn't mean it requires a complex strategy; in fact, this false premise is the driving force behind many investors' market «mistakes.» Information is important, but understanding and perspective are the keys to better decision-making. This book describes the proper way to view the markets and your portfolio, and show you the simple strategies that make investing more profitable, less confusing, and less time-consuming. Without the burden of short-term performance benchmarks, individual investors have the advantage of focusing on the long view, and the freedom to construct the kind of portfolio that will serve their investment goals best. This book proves how complex strategies essentially waste these advantages, and provides an alternative game plan for those ready to simplify. Complexity is often used as a mechanism for talking investors into unnecessary purchases, when all most need is a deeper understanding of conventional options. This book explains which issues you actually should pay attention to, and which ones are simply used for an illusion of intelligence and control. Keep up with—or beat—professional money managers Exploit stock market volatility to your utmost advantage Learn where advisors and consultants fit into smart strategy Build a portfolio that makes sense for your particular situation You don't have to outsmart the market if you can simply outperform it. Cut through the confusion and noise and focus on what actually matters. A Wealth of Common Sense clears the air, and gives you the insight you need to become a smarter, more successful investor.