Скачать книгу - Caught By Surprise

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «Holy cow!» Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like «The Lubricant to Yes» and «Euphoric Shock») to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that «Everybody gets a car!» sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well…what did you expect?

В данное издание включены новеллы из различных сборников и романов знаменитого британского писателя Дж. К. Джерома (1859–1927), по уровню писательского мастерства не уступающие самой известной его книге – роману «Трое в лодке, не считая собаки». Неадаптированный текст на языке оригинала снабжен постраничными комментариями и словарем.

When Isobel and Alex came home from school to find their abusive father had brutally murdered their mother, their world was thrown into chaos. Plunged into a care system that neglected them, Isobel and Alex were expected to come to nothing, and had only each other to rely on.Isobel and Alex’s mother used to do everything with them. A full-time teacher, she dedicated herself to her children, partly in order to give them every possible opportunity in life, and partly to keep them out of the way of their increasingly eccentric, erratic and unpleasant father.Their father, a violent and frightening man, spent most of his time locked in his bedroom, a room the rest of the family never ventured into. He became increasingly bitter and angry at the outside world in general, and at his wife and children in particular. The local community feared his outbursts as much as Isobel and Alex did, but the neighbours saw far less of him as he became increasingly housebound. No one came to the Kerr’s house to visit.When Isobel was 15 and Alex 13, they came home from school to find police everywhere. Their father had stabbed their mother between fifty and sixty times with a sharpened chisel. As far as anyone could tell the attack was unprovoked and of incredible savagery, but the children were given the minimum amount of information. No one wanted to upset them unnecessarily.Their mother had been an only child and they had never been in contact with their father's family. There was no one else for them to turn to – except each other.This is an inspiring story of a brother and sister who only had each other, and a powerful testament to what can be achieved through courage and love.