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Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate Renegades Write the Rules. How the Digital Royalty Use Social Media to Innovate

Автор: Amy Martin Jo

Год издания: 

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.


Blood, Tears and Folly: An Objective Look at World War II Blood, Tears and Folly: An Objective Look at World War II

Автор: Len Deighton

Год издания: 

Drawing on the author’s deep understanding of military history and weaponry, and of the strengths and frailties of politicians and generals, this is Len Deighton’s classic myth-puncturing analysis of the opening years of the Second World War.Reissued by William Collins, ‘Blood, Tears and Folly’ offers sweeping analysis of six theatres of war: the Battle of the Atlantic, Hitler’s conquest of western Europe, the war in the Mediterranean, the battle for the skies, Operation Barbarossa and the German assault on Russia, and the entry of Japan into what was from that point a truly global war.This is the period during which the Allied powers were brought to the brink of utter defeat, and Deighton offers an unflinching account of the political machinations, the strategy and tactics, the weapons and the men on both sides who created a world of terror and millions dead, of the Holocaust, and of nuclear devastation.As Deighton writes: ‘the time has come to sweep away the myths and reveal the no less inspiring gleam of that complex and frightening time in which evil was in the ascendant, goodness diffident, and the British – impetuous, foolish and brave beyond measure – the world’s only hope.’


Cry Silent Tears: The heartbreaking survival story of a small mute boy who overcame unbearable suffering and found his voice again Cry Silent Tears: The heartbreaking survival story of a small mute boy who overcame unbearable suffering and found his voice again

Автор: Joe Peters

Год издания: 

Joe knew his mother was cruel and violent, but he trusted his beloved father to protect him from her. When a freak accident saw his father burn to death in front of him, Joe was left at the mercy of his mother. Without the love of his friend and brother, he wouldn't have survived. With them, he went on to spend his life fighting child abuse.Joe was just five years old and the horrific scene literally struck him dumb. He didn't speak for four and a half years, which meant he was unable to ask anyone for help as his life turned into a living hell.His schizophrenic mother and two of his older brothers spent the following years beating him, raping him and locking him in the cellar at the family home. Fed on scraps that he was forced to lick from the floor, he was sometimes left naked in the dark for three days without human contact.Unable to read or write, all Joe could do to communicate his suffering was draw pictures.The violence and sexual abuse grew in severity as more people, including his stepfather, were invited to use him in any way they chose.The only thing that saved Joe was the kindness of his elder brother and his only school friend, both of whom showed him that love was possible even in the darkest of situations.At fourteen he finally found the courage to run away, hiding in a hut by a railway line, fed on scraps by some local children who found him.Joe's is the ultimate insider's story, casting light into the darkest of hidden worlds, and a truly inspirational account of how one small boy found the strength to overcome almost impossible odds and become a remarkable man. Now that he has found his voice again, Joe speaks out against child abuse and helps support and protect other children whose lives have been blighted by it.


Mila 2.0: Renegade Mila 2.0: Renegade

Автор: Debra Driza

Год издания: 

She’s made of more than you think… the heart-pounding second installment in the action and thrill-packed story of Mila 2.0.There is no one left for Mila to trust. Except for a boy she barely knows. With her mother gone, Hunter Lowe is the only person Mila can turn to for help, the only person who really cares about her. But he has no idea who – and what – Mila really is.She cannot bear to reveal her secret, and losing the last tie to her normal life just is not an option. But is Hunter who he seems to be, or is he hiding something too?The road to the truth is more dangerous than ever…


Lucifer’s Tears Lucifer’s Tears

Автор: James Thompson

Год издания: 

Inspector Kari Vaara of Helsinki returns in a case that sees a beautiful young woman murdered in an apparent sadomasochistic attack… But his investigation leads to him coming up against a wall of silence that implicates the very highest levels of power.His previous case left Kari Vaara with a scarred face, chronic insomnia and a full body count's worth of ghosts. A year later, in Helsinki, and Kari is working the graveyard shift in the homicide unit.Kari is drawn into the murder-by-torture case of Isa Filippov, the philandering wife of a Russian businessman. Her lover is clearly being framed and while Ivan Filippov's arrogance is highly suspicious, he's got friends in high places. Kari is sucked ever deeper and soon the past and present collide in ways no one could have anticipated…Discover the hottest new voice in Scandinavian crime-writing – if you love Jo Nesbo and Stieg Larsson you’ll love James Thompson.