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Richard Pratt: One Out of the Box. The Secrets of an Australian Billionaire
Автор: James Kirby
Год издания:
Richard Pratt was one of Australia's most successful, formidable and charismatic businessmen. Yet for all this he was unfailingly human, his life playing out like a drama even after the final act. Self-made billionaire, family man, generous philanthropist, patron of the arts and Carlton Football Club saviour were just a few of Pratt's many guises, and in this compelling biography the truth behind the headlines is revealed. The twists and turns of Pratt's life are chronicled with candour – from humble beginnings in Poland to the heights of global business success tainted by the humiliating price-fixing scandal that earned Visy the largest corporate fine in Australia's history. Pratt's many achievements and controversies polarised public opinion but made him one of Australia's most enigmatic public figures. Though his legacy is debatable, no-one can deny that Richard Pratt was … one out of the box.
The eBay Billionaires' Club. Exclusive Secrets for Building an Even Bigger and More Profitable Online Business
Автор: Amy Joyner
Год издания:
"IN The eBay Billionaires' Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it-some at great personal financial risk.In every case, the gamble has paid off. There are some powerful lessons to be learnedfrom these entrepreneurs, whose experiences truly runthe gamut. In the end, what they all have in common is that they started small-and some have purposely decided to stay that way. You'll quickly discover that eBay success really iswithin your reach, because every person in this bookbegan at the very bottom. What's more, a number of them have achievedincredible growth in a relatively short period of time,which should motivate you to stop thinking aboutyour idea and get started on the road to becoming amember of this elite club yourself. Get your highlighters out and fasten your seat belts for a journey that will put you on the road to building your own million-dollar-or perhaps even billion-dollar-eBay business!" —From the Introduction to The eBay Billionaires' Club
Hypnotic Writing. How to Seduce and Persuade Customers with Only Your Words
Автор: Joe Vitale
Год издания:
Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.» -Joseph Sugarman, author of Triggers «I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.» -David Garfinkel, author of Advertising Headlines That Make You Rich «I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.» -Bob Bly, copywriter and author of The Copywriter's Handbook «I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along.» -David Deutsch, author of Think Inside the Box, www.thinkinginside.com «Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see.» -Blair Warren, author of The Forbidden Keys to Persuasion
Google Speaks. Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
Автор: Джанет Лоу
Год издания:
Praise for Google Speaks «It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word.» –Warren Buffett «Google rocks. It raised my perceived IQ by about 20 points.» –Wes Boyd, President of Moveon.Org «Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval.» –Lloyd Grove, columnist, Portfolio.com «Who's afraid of Google? Everyone.» –Wired magazine «Writers of the past had absinthe, whiskey or heroin. I have Google.» –Michael Chabon, author of The Amazing Adventures of Kavalier and Clay
The Outsider's Edge. The Making of Self-Made Billionaires
Автор: Brent Taylor D.
Год издания:
The secret of extreme wealth creation The Outsider's Edge reveals the one common denominator the world's richest self-made people share. Studying the lives of 17 world-famous billionaires, author and researcher Brent Taylor discovered that their one shared experience is that of the outsider. From Bill Gates to Richard Branson to Warren Buffett, being different from their peers, and proud of it, has served as prime motivation for many of the world's most spectacularly successful people. Turning the conventional wisdom about wealth on its head, The Outsider's Edge reveals the true value and importance of being different. Brent Taylor (Australia) is a professional researcher who has worked for more than 20 years as a market researcher to government and corporations.
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