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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

This book develops concepts and a methodology for a rational description of the organization of three-dimensional flows considering, in particular, the case where the flow is the place of separations. The descriptive analysis based on the critical point theory of Poincare develops conventional but rather unfamiliar considerations from aerodynamicists, who face the understanding of complex flows including multiple separation lines and vortices. These problems concern industrial sectors where aerodynamics plays a key role, such as aerospace, ground vehicles, buildings, etc. Contents 1. Skin Friction Lines Pattern and Critical Points. 2. Separation Streamsurfaces and Vortex Structures. 3. Separated Flow on a Body. 4. Vortex Wake of Wings and Slender Bodies. 5. Separation Induced by an Obstacle or a Blunt Body. 6. Reconsideration of the Two-Dimensional Separation. 7. Concluding Remarks. About the Authors Jean Delery is a Supaero (French National Higher School of Aeronautics and Space) engineer who has worked at Onera (French national aerospace research center) since 1964. He has participated in several major French and European aerospace programs, is the author of many scientific publications, and has occupied various teaching positions particularly at Supaero, the University of Versailles-Saint-Quentin, Ecole polytechnique in France and “La Sapienza” University in Rome, Italy. He is currently emeritus adviser at Onera.

HE HAD MARRIED FOR CONVENIENCE…Widower Neil Griffen thought he'd never marry again. But when lovely Cara LaCroix told him her plan to find herself a temporary husband to fulfill her beloved grandmother's dearest wish, Neil knew he'd trust her to no one else. Not only was she his best employee, Cara was his best friend–what difference could a few months of pretend marital bliss make?SHE HAD MARRIED FOR LOVE…Cara had loved her handsome boss forever, and marrying Neil in name only would be sweet torment. Neil treated her as a kid sister–but behind the wall of his carefully guarded emotions, she sensed something more. Suddenly Cara knew she'd risk their friendship, on the chance that something might be love….

Husband and Wife… In Name Only!Ben Claremont made it quite clear that he was the only man in the world who didn't lust after Honey's body… but he asked her to marry him anyway! Honey wasn't in love with him, but accepted his offer in order to get herself out of a difficult situation… .Separate rooms would suit her just fine! But what on earth had Honey got herself into? It soon became obvious that Ben had deceived her about his reasons for proposing marriage to her. What was he up to, and were their wedding vows really based on a lie?

Forbidden Merger Liam Elliott was sleeping with the enemy! They vowed to keep business out of the bedroom, but then secrets supposedly only Liam knew were made public, threatening to destroy the Elliott dynasty and leaving him wondering if he could trust his lover…The Expectant ExecutiveAfter one night with rich, sexy rancher Travis Clayton, fashion magazine executive Finola Elliott discovered she was pregnant. The baby was a welcome surprise, but Fin would need the next nine months to figure out what to do about the faraway father… Beyond the BoardroomEverything changed the night that executive assistant Rachel Adler indulged her fantasy and slept with her boss. Shane Elliott was better than any dream, but having gone to bed with the executive, Rachel knew she could no longer work with him. It was boardroom or bedroom.