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Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Real World Scenarios for Practical Insights into the Field of Purchasing and Supply Management Whether you're a purchasing or supply management professional seeking to validate the skills and knowledge acquired through years of practical experience, or a relative newcomer to the field looking to strengthen your resume, the C.P.M. certification from the Institute for Supply Management (ISM) provides you with the means to do so. The Purchasing and Supply Manager's Guide to the C.P.M. Exam was developed to help you prepare for the four modules that comprise the C.P.M. exam, and includes additional study tools designed to reinforce understanding of crucial subject areas. KEY TOPICS INCLUDE: Purchasing Process. Identifying requirements, preparation of solicitations, supplier analysis, contract execution, implementation, and administration. Supply Environment. Negotiations, information technology, quality issues, internal relationships, and external relationships. Value Enhancement Strategies. Sourcing analysis, supply and inventory management, value enhancing methods, forecasting and strategies. Management. Management and organization, and human resource management. This Study Guide is not sponsored by, endorsed by, or affiliated in any way with the Institute for Supply Management (ISM). ISM and C.P.M. are trademarks or registered marks of the Institute for Supply Management. This publication may be used in assisting students to prepare for the C.P.M. exam, but neither Harbor Light Press nor ISM warrants that use of this publication will ensure passing of the exam. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Robust organizational capacity is a company s potential to apply its skills and resources to accomplish goals and exceed stakeholders expectations. This book provides readers with the ability to diagnose both the drivers of change in their organization and the type of change response needed. In addition to the traditional tangible dimension of change, it presents a framework to leverage the cultural and personal dimensions of change to sustain successful change initiatives. As well, it presents an organizational capability self-assessment process to derive the maximum return on change efforts and investments. CEOs and executives will benefit from the ability to link demands for change to organizational capabilities in strategic initiatives.

Bestselling author Lauren Weisberger’s three standalone novels, the perfect read for any fan of the bestselling THE DEVIL WEARS PRADA.EVERYONE WORTH KNOWING, CHASING HARRY WINSTON and LAST NIGHT AT CHATEAU MARMONT, for sale as an ebook set for the first time.In EVERYONE WORTH KNOWING, Bette gets paid to party. Hanging out with celebs in the VIP section of New York’s hottest clubs is a million miles from her old banking jobs. But when she shows up in the gossip columns with a notorious playboy, she starts to wonder if she’s lost her way. Can Bette say goodbye to the glamour and the Gucci and step back in to the real world?In CHASING HARRY WINSTON, three best friends make a pact over cocktails one night – this year everything is going to change. Emmy is going to find a man on every continent for some no-strings fun, Adriana is going to secure a diamond for her left hand, and Leigh doesn’t know what to change, her life is perfect – isn’t it?In LAST NIGHT AT CHATEAU MARMONT, Brooke and Julian are living happily in New York, Brooke as breadwinner and Julian as a struggling musician. But when Julian is discovered by a Sony exec he becomes an overnight success – and their world is turned upside down. Can their marriage survive new-found fame and fortune, with all its highs and lows?

In a world divided by the ideological struggles of the Cold War, the Vietnam War and the Civil Rights Movement, more than one-fifth of the people on the planet paused to watch the live transmission of the Apollo 11 mission. To watch as humanity took a giant leap forward.A companion book to the landmark documentary series on BBC TV.The journey from Cape Canaveral to the Moon was a tremendous achievement of human courage and ingenuity. It was also a long, deadly march, haunted by the possibility of catastrophic failure on the world’s stage. In an era when the most advanced portable computer weighed 70 pounds, had a 36-kilobite memory and operated on less power than a 60-watt lightbulb, the sheer audacity of the goal is breath-taking. But the triumph of imagination and the unity of the Earth that day would change the world.Based on eyewitness accounts and newly discovered archival material, Chasing the Moon reveals the unknown stories of the individuals who made the Moon landing a possibility, from inspirational science fiction writer Arthur C. Clark and controversial engineer Wernher von Braun, to pioneers like mathematician Poppy Northcutt and astronaut Edward Dwight. It vividly revisits the dawn of the Space Age, a heady time of scientific innovation, political calculation, media spectacle, visionary impulses and personal drama.