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Following the successful and proven concept used in «Bioactive Heterocyclic Compound Classes» by the same editors, this book is the first to present approved pharmaceutical and agrochemical compounds classified by their carboxylic acid functionality in one handy volume. Each of the around 40 chapters describes one or two typical syntheses of a specific compound class and provides concise information on the history of development, mode of action, biological activity and field of application, as well as structure-activity relationships. In addition, similarities and differences between pharmaceuticals and agrochemicals are discussed in the introduction. Written by a team of experts in the field, this is a useful reference for researchers in academia and chemical or pharmaceutical companies working in the field of total synthesis and natural product chemistry, drug development, and crop protection research. Получить ссылку |
War of the Classes
Автор: Джек Лондон
Год издания:
The Trend Following Bible. How Professional Traders Compound Wealth and Manage Risk
Автор: Andrew Abraham
Год издания:
A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to enter and exit the market. The Trend Following Bible shows individual traders and investors how to profit from this approach by trading like today's top commodity trading advisors. In this book, author Andrew Abraham stresses the importance of a disciplined, consistent methodology, with stringent risk controls, that allows you to catch big trends, while limiting losses on unprofitable trades. By trading in this manner, he shows you how to successfully achieve market-beating returns over the long term and multiple your trading capital along the way. Reveals exactly how top commodity trading advisors operate and how individuals can incorporate these methods into their everyday trading endeavors Addresses key issues like position sizing and risk control, which are critical to trading success, but often underemphasized in other trading literature Highlights how to effectively execute the trading strategies outlined Engaging and accessible, The Trend Following Bible will put you in a better position to profit as you make more informed trading decisions.
The New Polymath. Profiles in Compound-Technology Innovations
Автор: Marc Benioff
Год издания:
Prepare for a world of compound innovation which blends 3, 5, 10 strands of infotech, greentech, biotech and healthtech to solve the «Grand Challenges» our world faces-and the more routine ones Polymath is the Greek word for a Renaissance person like Leonardo Da Vinci or Ben Franklin who excels in many disciplines. The New Polymath is an enterprise which has learned to amalgamate 3, 5, 10 strands of technology-infotech, cleantech, healthtech, nanotech, biotech-to create compound new products and to innovate internal processes. Anchors around case studies on innovations and creative processes at 8 New Polymath enterprises – BP, Cognizant, GE, Kleiner Perkins, National Hurricane Center, Plantronics, salesforce.com, WRHambrecht+Co Details eleven building blocks these Polymaths are utilizing – from cloud computing to sustainability to social networks Calatogs over 100 mini case studies of other innovators who are defining state-of-the-art in those eleven building block areas The New Polymath brims with innovation examples from a variety of industries, countries and business processes.
The 15 Essential Marketing Masterclasses for Your Small Business
Автор: Dee Blick
Год издания:
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.
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