Скачать книгу - Risk Centric Threat Modeling

Decision making by the aircrafts services of the international airport, which provides for intensive traffic of aircraft and their ground handling, becomes a very topical issue. If earlier it was believed that the intensity is provided only by the number of runways, nowadays a large accumulation of aircraft on the airport platform-field creates equally complex difficulties in comparison with aircraft take-offs and landings. Solving such problems with the use of «crisp methods» of queuing theory gives little. This article deals with modern «fuzzy methods» based on simulation modeling and fuzzy logic.

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.

A clear and comprehensive guide to financial modeling and valuation with extensive case studies and practice exercises Corporate and Project Finance Modeling takes a clear, coherent approach to a complex and technical topic. Written by a globally-recognized financial and economic consultant, this book provides a thorough explanation of financial modeling and analysis while describing the practical application of newly-developed techniques. Theoretical discussion, case studies and step-by-step guides allow readers to master many difficult modeling problems and also explain how to build highly structured models from the ground up. The companion website includes downloadable examples, templates, and hundreds of exercises that allow readers to immediately apply the complex ideas discussed. Financial valuation is an in-depth process, involving both objective and subjective parameters. Precise modeling is critical, and thorough, accurate analysis is what bridges the gap from model to value. This book allows readers to gain a true mastery of the principles underlying financial modeling and valuation by helping them to: Develop flexible and accurate valuation analysis incorporating cash flow waterfalls, depreciation and retirements, updates for new historic periods, and dynamic presentation of scenario and sensitivity analysis; Build customized spreadsheet functions that solve circular logic arising in project and corporate valuation without cumbersome copy and paste macros; Derive accurate measures of normalized cash flow and implied valuation multiples that account for asset life, changing growth, taxes, varying returns and cost of capital; Incorporate stochastic analysis with alternative time series equations and Monte Carlo simulation without add-ins; Understand valuation effects of debt sizing, sculpting, project funding, re-financing, holding periods and credit enhancements. Corporate and Project Finance Modeling provides comprehensive guidance and extensive explanation, making it essential reading for anyone in the field.

Business Professionals, to be Truly Effective and Advance in their Careers, Must Master their People-Centric Skills. People-Centric Skills: Interpersonal and Communication Skills for Auditors and Business Professionals is a comprehensive guide to the «soft skills» that make technical professionals more effective. People-Centric Skills aim to improve all aspects of personal interactions, relationship development, and communication. These skills are as essential to success as are technical capabilities. This is the story of a leading internal audit department taking that next step to becoming a world-class audit organization in a fictional company. The foundation of that next step is developing their People-Centric Skills. The book demonstrates the impact that interpersonal and communication skills – whether good or bad – have on an auditor's effectiveness, job, and career. Readers will be able to empathize with the characters, and relate to the real-life situations in which they find themselves. Each chapter features a summary of key People-Centric points and guidelines that will help readers apply what they've learned to their own projects and departments. In a 2013 study sponsored by the Institute of Internal Auditors («IIA»), the seven key attribute areas identified to be a successful auditor include relationship building, partnering, communications, teamwork, diversity, continuous learning and integrity. Unfortunately, most professionals never obtain these skills as part of their college degrees, certifications and other ongoing training. They are left to their own devices when it comes to developing these talents. The book follows an easy-to-read fictional narrative to highlight areas for improvement, and uses common scenarios to illustrate how to apply the lessons. People-Centric Skills: Interpersonal and Communication Skills for Auditors and Business Professionals focuses on many of these critical attributes. Topics include: Conflict Management Coaching and Mentoring Building an Effective Team and Team Dynamics Team Leadership Partnering and Relationship Building Effective Meeting Practices Brainstorming and Multivoting Assessing Corporate Culture Active Listening Non-verbal Communications Consensus Building These skills apply not only to internal auditors but also transfer across a broad range of business professions and industries, and from professional to personal life. They open doors, establish effective relationships, improve effectiveness, and can turn a «no» into a «yes.» They are the true differentiator in advancing a career. For an auditor to be truly effective, great people skills are one of the most important tools in the box. People-Centric Skills: Interpersonal and Communication Skills for Auditors and Business Professionals is a straightforward guide to getting along, getting what you want in a constructive manner, and becoming a world-class professional.

Conquering cyber attacks requires a multi-sector, multi-modal approach Cyber Threat! How to Manage the Growing Risk of Cyber Attacks is an in-depth examination of the very real cyber security risks facing all facets of government and industry, and the various factors that must align to maintain information integrity. Written by one of the nation's most highly respected cyber risk analysts, the book describes how businesses and government agencies must protect their most valuable assets to avoid potentially catastrophic consequences. Much more than just cyber security, the necessary solutions require government and industry to work cooperatively and intelligently. This resource reveals the extent of the problem, and provides a plan to change course and better manage and protect critical information. Recent news surrounding cyber hacking operations show how intellectual property theft is now a matter of national security, as well as economic and commercial security. Consequences are far-reaching, and can have enormous effects on national economies and international relations. Aggressive cyber forces in China, Russia, Eastern Europe and elsewhere, the rise of global organized criminal networks, and inattention to vulnerabilities throughout critical infrastructures converge to represent an abundantly clear threat. Managing the threat and keeping information safe is now a top priority for global businesses and government agencies. Cyber Threat! breaks the issue down into real terms, and proposes an approach to effective defense. Topics include: The information at risk The true extent of the threat The potential consequences across sectors The multifaceted approach to defense The growing cyber threat is fundamentally changing the nation's economic, diplomatic, military, and intelligence operations, and will extend into future technological, scientific, and geopolitical influence. The only effective solution will be expansive and complex, encompassing every facet of government and industry. Cyber Threat! details the situation at hand, and provides the information that can help keep the nation safe.