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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers Получить ссылку |
The SAP R/3 Handbook, Second Edition
Автор: Jos? Antonio Hern?ndez
Год издания:
Other enhancements and options that have been added and that you can find in this book are related to
subjects such as the following:
Availability is increased, and there are now further options for distributing the system, along with new
powerful platforms.
?
There is a new change and transport system, including all the facilities of the Transport Management
System (TMS).
?
In the ABAP workbench, there are a host of new utilities, a stepforward object?oriented ABAP, the
replacement of matchcodes with search helps, and more.
?
Windows NT is now a very popular platform with thousands of customers. For this reason, this new
edition is operating system independent, dealing with both UNIX and Windows NT where
appropriate.
?
? The authorization system and administrator duties have been facilitated with the profile generator.
? Since release 4.0 there is a new object?based monitoring architecture and alert monitors.
? The well?known OSS has now become SAPnet, with two variants: R/3 front end and Web front end.
In this edition you will find lots of new things to discover and enjoy. I hope you enjoy this book and
enjoySAP.
A Handbook Of Commercial Correspondence
Автор: Ashley A.
Год издания:
Oxford Handbook of Commercial Correspondence - это справочник по всем аспектам деловой переписки на английском языке. Справочник неоднократно переиздавался.
Существует также сборник упражнений по деловому письму, который можно приобрести отдельно. Его название - Oxford Correspondence Workbook.
Researches in the highlands of Turkey. T. 4
Автор: Henry Tozer
Год издания:
Полный вариант заголовка: «Researches in the highlands of Turkey : including visits to mounts Ida, Athos, Olympus, and Pelion, to the Mirdite Albanians, and other remote tribes: with notes on the ballads tales, and classical superstitions of the modern Greeks : in 2 vol. T. 4. L'Economie rurale de Columella».
Asiatic researches. Vol. 1
Автор: Группа авторов
Год издания:
Полный вариант заголовка: «Asiatic researches : Vol. 1 : or, transactions of the society instituted in Bengal, for inquiring into the history and antiquities, the arts, sciences, and literature, of Asia / printed verbatim from the Calcutta edition».
Asiatic researches. Vol. 2
Автор: Группа авторов
Год издания:
Полный вариант заголовка: «Asiatic researches : Vol. 2 : or, transactions of the society instituted in Bengal, for inquiring into the history and antiquities, the arts, sciences, and literature, of Asia / printed verbatim from the Calcutta edition.».
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