Скачать книгу - Strategic Organizational Communication. In a Global Economy
Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies


English for Business Communication. Английский язык для делового общения. Учебное пособие English for Business Communication. Английский язык для делового общения. Учебное пособие

Автор: Т. А. Яшина

Год издания: 



Деловое общение / Business Communication. Учебное пособие Деловое общение / Business Communication. Учебное пособие

Автор: Н. Л. Колесникова

Год издания: 



Английский язык для межкультурного и профессионального общения / English for Cross-Cultural and Professional Communication. Учебное пособие (+ аудио) Английский язык для межкультурного и профессионального общения / English for Cross-Cultural and Professional Communication. Учебное пособие (+ аудио)

Автор: О. Е. Данчевская

Год издания: 



Social Capital and Strategy Effectiveness: An Empirical Study of Entrepreneurial Ventures in a Transition Economy Social Capital and Strategy Effectiveness: An Empirical Study of Entrepreneurial Ventures in a Transition Economy

Автор: I. Manev

Год издания: 

Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.


Principles of political economy Principles of political economy

Автор: John Macculloch

Год издания: 

Полный вариант заголовка: «Principles of political economy : With sketch of the rise and progress of the science / By J. R. M'Culloch».