Скачать книгу - Patent Strategy for Researchers and Research Managers



As individuals and companies realise the importance of their inventions, issues surrounding patent laws and practices are taking centre stage around the world. Patent Strategy introduces researchers to patent applications and patent portfolios. With minimum use of ‘legal jargon’ it provides the technical professional with the assistance and advice they require to understand the legal complexities that they may encounter before and during a patent application. It also discusses the responsibilities of the researcher after patent applications have been filed and the role the researcher can play in the maintenance of a global patent estate. This updated edition of the best selling book has been expanded to keep pace with modern day movements and addresses the global issue surrounding intellectual property. Including new information on areas such as software and biotechnology it shows the techniques that can be used by individuals and academic inventors to protect their work and is the ideal reference source. Bridges the gap between the legal system and scientific research and avoids legal jargon Details the reasons behind patents, their importance and relevance to all researchers and the strategy needed for filing for a patent Focuses on the strategy and reasons rather than just being a textbook of patent law Presents an overview of tools a researcher can use while working with a patent attorney or agent Adopts a readable style that explains the basics right up to developing a strategy Essential reading for all those who wish to keep pace and protect their work Reviews from previous edition: «…I can recommend it for technology managing types. Does a nice job of explaining many aspects of the patent system and patent strategies with a minimum of jargon and case citations…» —Internet Patent News «…provides an enlightened approach to a complex subject. It is relatively easy to read and follow…» – Polymers Paint and Colour Journal «This handy book provides the researcher with useful guidance on how to maximize the benefit of their inventiveness to themselves and their organization». —Journal of Chemical Technology and Biotechnology


Let's Speak English. Case 2. Company Departaments and Managers Let's Speak English. Case 2. Company Departaments and Managers

Автор: Коллектив авторов

Год издания: 

Аудиокурс делового английского языка – ваш учитель и гид по вопросам международных бизнес контактов. Вы не только получите представление об английском языке делового этикета. Вас ожидают актуальные бизнес ситуации, увлекательное путешествие в реальный мир современного бизнеса. Курс составлен с учетом специфики речевого поведения англичан и американцев, не требует одновременного использования словаря: все ситуации и диалоги воспроизводятся с переводом на русский язык. Курс делового английского языка представлен 4-мя уроками, каждый из которых состоит из ряда тем, объединенных в единую сюжетную линию. Предназначен для самостоятельного изучения языка современного делового этикета и рассчитан на широкий круг лиц.


Social Capital and Strategy Effectiveness: An Empirical Study of Entrepreneurial Ventures in a Transition Economy Social Capital and Strategy Effectiveness: An Empirical Study of Entrepreneurial Ventures in a Transition Economy

Автор: I. Manev

Год издания: 

Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.


English for Marketing Managers = Английский язык для маркетологов English for Marketing Managers = Английский язык для маркетологов

Автор: C. А. Прозоровский

Год издания: 

Настоящее пособие предназначено для студентов вузов, аспирантов и слушателей программ MBA со специализацией маркетинг, а также для широкого круга лиц, работающих в сфере международного бизнеса и маркетинга, имеющих базовую подготовку на уровне, не ниже «intermediate», и стремящихся совершенствовать свои знания. С пособием можно работать как в группах под руководством преподавателя, так и самостоятельно, проверяя себя по ответам на наиболее сложные задания. Цель пособия состоит в развитии билингвистической компетенции, т.е. в обучении активному пользованию маркетинговой терминологией на русском и английском языках при чтении профильной литературы, поиске нужных материалов в источниках и осуществлению эффективных коммуникаций в работе с иностранными партнерами.


Researches in the highlands of Turkey. T. 4 Researches in the highlands of Turkey. T. 4

Автор: Henry Tozer

Год издания: 

Полный вариант заголовка: «Researches in the highlands of Turkey : including visits to mounts Ida, Athos, Olympus, and Pelion, to the Mirdite Albanians, and other remote tribes: with notes on the ballads tales, and classical superstitions of the modern Greeks : in 2 vol. T. 4. L'Economie rurale de Columella».


Asiatic researches. Vol. 1 Asiatic researches. Vol. 1

Автор: Группа авторов

Год издания: 

Полный вариант заголовка: «Asiatic researches : Vol. 1 : or, transactions of the society instituted in Bengal, for inquiring into the history and antiquities, the arts, sciences, and literature, of Asia / printed verbatim from the Calcutta edition».