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Tap into the power that cool thinking generates—learn how going slower can actually help you get more done, faster. Before you check your wireless e-mail for the fourth time this hour, ask yourself, is this truly helping you get further ahead? Or is the pressure to address the immediate actually pushing you backwards? Cool Down takes a look at our innate and powerful addiction to high-speed activity, and shows how it is robbing us of the ability to think creatively and to connect with others (clients, colleagues, managers, and even family) just when we need to the most. Cool Down offers a provocative look at the value of slowing down in many aspects of our lives and demonstrates clearly that to get further ahead, faster, people do actually need to cool down. It's not about doing less; it's about achieving more by slowing down. Cool Down highlights the harmful effects of speed on productivity and reveals the value of slow in helping us to think clearly and prioritize more effectively. Cool Down is a fascinating look at the world of work, revealing how and why slow is the next tool of strategic advantage. Shows why and how to consciously step away from reactionism, pressure, and overload. Reveals the numerous ways in which cooling down will improve your potential and abilities–intellectually, emotionally, and creatively–making you more productive by going slower. Contains practical advice that will help you apply cool techniques to real-world situations: at work, on the road, and at home. Explains how to improve communication with your boss, your colleagues, and your family. Features lots of examples, practical tips, to-dos, and concepts that are memorable and easy to apply. Each end-of-chapter summary includes «Key Points to Take Away» and assessment questions to help you honestly observe and change your current habits. A complete approach to managing the pressures of life in a fast-paced world, Cool Down allows you to slow down so you can get ahead–and stay there. Получить ссылку |
Up @ Down. Реклама: жизнь после смерти
Автор: Джозеф Яффе
Год издания:
Что ждет традиционную рекламу в 21 веке, в условиях, когда меняются и потребители (которые становятся все менее доверчивыми), и медиасредства (которые становятся все менее зависимыми от рекламных вливаний)? Переосмысливая понятие рекламы, автор книги предлагает задуматься о том, каковы ее функции в изменившихся условиях, и предлагает новую формулу эффективности: «релевантность, полезность, развлекательность».
Книга будет полезна всем, кто работает в сфере маркетинга, рекламы, брендинга и PR.
Getting Things Done When You Are Not in Charge
Автор: Geoffrey M Bellman
Год издания:
You are not in charge and you want to make a difference: that is the dilemma. You may not know who is in charge in today's changing, temporary, and virtual organizations, but you know you are not! You are searching for ways to contribute through the work you do and gain some personal satisfaction in the process. This book can help you do just that. In this new edition of his classic book, Geoff Bellman shows readers how to make things happen in any organization regardless of their formal position. The new edition has been written for a wider audience, including people in both the for-profit and not-for-profit sectors, paid and volunteer workers, managers and individual contributors, contract and freelance workers. More than seventy percent of the material is brand new, including new examples, new chapters, new exercises, and much more.
Leadership and Self-Deception. Getting out of the Box
Автор: The Arbinger Institute
Год издания:
This phenomenal bestseller – over 700,000 copies sold – changes readers’ lives and helps them transform their organizations. In this new edition, the text has been updated and revised throughout to make it even more readable and powerful and a new section has been added that details the many different ways that people are using the book.
Love 'Em or Lose 'Em. Getting Good People to Stay
Автор: Beverly Kaye
Год издания:
Since employees who walk out the door cost their companies up to 200 percent of their annual salaries to replace, retention is one of the most important issues facing businesses today. And with so many surveys reporting that employees are unhappy and not working up to their full potential, engagement is a second serious and costly issue. The latest edition of this Wall Street Journal bestseller offers twenty-six simple strategies—from A to Z—that managers can use to address their employees’ real concerns and keep them engaged. The fifth edition has been revised and updated throughout and includes many more international examples, reflecting the fact that Love ’Em or Lose ’Em is available in twenty-two languages, from Albanian and Arabic to Thai and Turkish. Its message is truly one that spans continents and cultures.
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