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An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function. Получить ссылку |
Web Application
Development with PHP 4.0
Автор: Tobias Ratschiller, Till Gerken
Год издания:
While the success of Open Source software like Linux or Apache has been documented
extensively throughout all mainstream media, the rise of PHP has gone largely
unnoticed. Still, the Web scripting language PHP is the most popular module for the
Apache Web server, according to an E-Soft survey (www.e-softinc.com/survey/).
Netcraft studies have found that PHP is in use on over 6% of all Web domains in the
world (see www.netcraft.com/survey).That’s an incredible market penetration for a
rather specialized product.This popularity continues to rise exponentially. Increasingly,
this is being reflected in traditional media: As of May, 2000, more than 20 books about
PHP have been published in different languages, with more in the pipeline.
Commercial players are beginning to join the bandwagon: PHP is included with
Web servers, for example C2’s Stronghold, and Linux distributions. A new company,
Zend Technologies, has been formed to provide commercial add-ons and support for
PHP.A long list of large-scale Web sites employ PHP, as well as hundreds of thousands
of small to medium Web sites.
Testing SAP R/3
A Manager’s Step-by-Step Guide
Автор: JOSE FAJARDO, ELFRIEDE DUSTIN
Год издания:
Planning, preparing, scheduling, and executing SAP test cycles is a
time-consuming and resource-intensive endeavor that requires participation
from several project members. SAP projects are prone to
have informal, ad-hoc test approaches that decrease the stability of
the production environment and tend to increase the cost of ownership
for the SAP system. Many SAP project and test managers cannot
provide answers for questions such as how many requirements have
testing coverage, the exit criteria for a test phase, the audit trails for
test results, the dependencies and correct sequence for executing test
cases, or the cost figures for a previously executed test cycle. Fortunately,
through established testing techniques predicated on guidelines
and methodologies (i.e., ASAP SAP Roadmap methodology,
IBM’s Ascendant methodology, and Deloitte’s ThreadManager
methodology), enforcement of standards, application of objective
testing criteria, test case automation, implementation of a requirements
traceability matrix (RTM), and independent testing and formation
of centralized test teams, many of the testing risks that plague
existing or initial SAP programs can be significantly reduced.
This book is written for SAP managers, SAP consultants, SAP
testers, and team leaders who are tasked with supporting, managing,
implementing, and monitoring testing activities related to test planning,
test design, test automation, test tool management, execution of
test cases, reporting of test results, test outsourcing, planning a budget
for testing activities, enforcing testing standards, and resolving
defects.
Secure PHP Development: Building 50 Practical Applications
Автор: Mohammed J. Kabir
Год издания:
The personal home page (PHP) server-side scripting language is particular well adapted to connecting HTML-based web pages to a backend database for dynamic content. This book explains the entire nuts-and-bolts process of the PHP application life cycle: requirements, design, development, maintenance and tuning. It shows how PHP can be used to design and develop highly manageable and secure applications to solve practical problems.
Oracle Database 10g: A Beginner's Guide
Автор:
Год издания:
Two new Oracle instruction and resource titles from Osborne/McGraw-Hill are indispensable additions to personal and professional reference collections. Oracle Database 10g: A Beginner's Guide is the collective effort of Oracle experts Ian Abramson, Michael Abbey and Michael Corey. Oracle Database 10g provides neophytes with the fundamental concepts of Oracle Database 10g administration and programming. Through self-paced tutorials, readers will learn about database essentials, the role of the administrator, and large database features. Oracle Database 10g includes an in-depth introduction to SQL, PL/SQL, Java, and XML programming.
Professional JavaScript™ for Web Developers
Автор: Zakas Nicholas C.
Год издания:
От издателя
Прекрасная книга по современному javascript.
В этой книге объясняется как программировать на javascript с использованием ООП, обработка ошибок, использование Ajax, XML, использование WebService etc.
После прочтения у вас не должно возникнуть проблем с пониманием исходного кода библиотеки javascript prototype ;)
Professional javascript for Web Developers
javascript is an important feature of every major browser because it enables enhanced user interaction on both Web sites and Web applications. While exploring everything from its history to today's advanced features, this book shows you how to use this powerful language to its full potential in order to develop your own applications that solve the business problems facing Web developers today.
You'll gain a clear understanding of the components that make up a javascript implementation, plus you'll examine critical areas including events, regular expressions, and browser detection techniques so that you can build dynamic user interfaces. You'll also learn how to extend the language to meet your specific requirements as well as create seamless client-server communication without intermediaries such as Java or hidden frames.
What you will learn from this book
ECMAScript basics, object-oriented programming techniques, and important Document Object Model (DOM) concepts
How to implement regular expressions for data validation and string manipulation
Methods for handling events to tie javascript to a Web user interface
Techniques for validating data, sorting tables, and dealing with errors
How to communicate between javascript and browser plugins
All about security issues, optimization, and intellectual property protections
Who this book is for
This book is for Web developers who want to use javascript to dramatically improve the usability of their Web sites and Web applications.
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
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