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The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is? Получить ссылку |
Testing SAP R/3
A Manager’s Step-by-Step Guide
Автор: JOSE FAJARDO, ELFRIEDE DUSTIN
Год издания:
Planning, preparing, scheduling, and executing SAP test cycles is a
time-consuming and resource-intensive endeavor that requires participation
from several project members. SAP projects are prone to
have informal, ad-hoc test approaches that decrease the stability of
the production environment and tend to increase the cost of ownership
for the SAP system. Many SAP project and test managers cannot
provide answers for questions such as how many requirements have
testing coverage, the exit criteria for a test phase, the audit trails for
test results, the dependencies and correct sequence for executing test
cases, or the cost figures for a previously executed test cycle. Fortunately,
through established testing techniques predicated on guidelines
and methodologies (i.e., ASAP SAP Roadmap methodology,
IBM’s Ascendant methodology, and Deloitte’s ThreadManager
methodology), enforcement of standards, application of objective
testing criteria, test case automation, implementation of a requirements
traceability matrix (RTM), and independent testing and formation
of centralized test teams, many of the testing risks that plague
existing or initial SAP programs can be significantly reduced.
This book is written for SAP managers, SAP consultants, SAP
testers, and team leaders who are tasked with supporting, managing,
implementing, and monitoring testing activities related to test planning,
test design, test automation, test tool management, execution of
test cases, reporting of test results, test outsourcing, planning a budget
for testing activities, enforcing testing standards, and resolving
defects.
Secure PHP Development: Building 50 Practical Applications
Автор: Mohammed J. Kabir
Год издания:
The personal home page (PHP) server-side scripting language is particular well adapted to connecting HTML-based web pages to a backend database for dynamic content. This book explains the entire nuts-and-bolts process of the PHP application life cycle: requirements, design, development, maintenance and tuning. It shows how PHP can be used to design and develop highly manageable and secure applications to solve practical problems.
Oracle Database 10g: A Beginner's Guide
Автор:
Год издания:
Two new Oracle instruction and resource titles from Osborne/McGraw-Hill are indispensable additions to personal and professional reference collections. Oracle Database 10g: A Beginner's Guide is the collective effort of Oracle experts Ian Abramson, Michael Abbey and Michael Corey. Oracle Database 10g provides neophytes with the fundamental concepts of Oracle Database 10g administration and programming. Through self-paced tutorials, readers will learn about database essentials, the role of the administrator, and large database features. Oracle Database 10g includes an in-depth introduction to SQL, PL/SQL, Java, and XML programming.
Oracle Database 10g XML & SQL: Design, Build, & Manage XML Applications in Java, C, C++, & PL/SQL
Автор: Mark Scardina
Год издания:
Written by members of the Oracle XML group, this is a must-have reference for all IT managers, DBAs, and developers who want to learn the best practices for using XML with Oracle’s XML-enabled products. Includes real-world case studies based on theauthors’ experience managing Oracle’s XML Discussion Forum - a community of 20,000+ XML component users.
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Borland C++ Builder. Освой самостоятельно за 21 день
Автор: Рейсдорф К., Хендерсон К.
Год издания:
Хороший учебник для самостоятельного изучения распростаненного ныне языка программирования под названием C++ ("си"). В этой книге рассказано о работе со средой визуального программирования Borland C++ Builder. Не зря она называется "Освой самостоятельно за 21 день", т.е. за три недели. Так как эта книга логично разбита на три раздела: 1. Изучение самого языка программирования СИ, 2. Изучение Builderа фирмы Borland, ну и 3. Углубление своих знаний в области программирования на "Cи". Каждый такой раздел включает в себя семь глав (по дням недели).
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